Alternate Decision

In The Beginning…

Alternate Decision was born out of chaos and destruction, while I was in the middle of Iraq during the early days of the Iraq war. OIF III (2005) was nothing short of insane. However, I found a way to turn the negatives into something positive.

While serving in Iraq, I discovered the power of art and downloaded a pirated version of Photoshop to bring my visions to life. Upon returning home, I took things a step further by launching my own apparel line, Alternate Decision.

This brand serves as a reminder that no matter how difficult the circumstances, we have the power to rise above and take control of our lives. So let Alternate Decision be a source of inspiration for you to turn your own struggles into something positive and inspiring.

∼Dan Conerd

If you have an idea for a product or a design, We’d love to hear from you!

We’ve work with artists from around the globe, so if you know of an artist that you would like to recommend for us to work with next, let us know!

Alternate Decision- Dan Conerd